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Go-To-Market Strategy

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21/02/2026

What mycitizenM program changes mean for hotel marketing leaders

How the mycitizenM program changes after the Marriott acquisition reshape loyalty, pricing, and communication strategies for hotel and destination marketers.

by Rajesh Kapoor

Elevating guest engagement: advanced hotel event marketing strategies for hospitality leaders

Go-To-Market Strategy

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22/01/2026

Elevating guest engagement: advanced hotel event marketing strategies for hospitality leaders

Explore advanced hotel event marketing strategies to boost bookings, enhance guest experience, and maximize visibility for hospitality professionals.

by Zoe Van der Berg