Storytelling & Campaigns • 20/02/2026 How Sofitel’s pillow menu turns sleep into a signature luxury experience
Market Trends • 24/02/2026 How hotelverse at FITUR is reshaping hotel marketing, revenue and guest experience
Direct Booking Strategy • 19/02/2026 How targeted property advertising reshapes hospitality visibility and direct demand
Market Trends • 07/05/2026 Energy is the profit lever hiding in plain sight: a sustainability case owners actually sign Discover how reframing hotel energy efficiency from ESG initiative to opex strategy links HVAC, BMS, lighting and smart controls directly to RevPAR, GOP and asset value, with real-world savings examples and owner-ready ROI figures. by Sebastian Norrington
Marketing KPIs & ROI • 04/05/2026 HVS sounds the alarm: GOP compression is structural, not cyclical HVS data shows hotel GOP margin compression is structural, driven by labor, brand and shared services. How asset managers and marketers must rebudget and reset KPIs. by Clara Jeong
Marketing KPIs & ROI • 03/05/2026 Hotel workforce productivity: the metrics that actually predict labor efficiency Why labor cost per occupied room misleads hotel leaders, and how to measure hotel workforce productivity with HPOR, forecast accuracy, cross flex and AI scheduling. by Pierre-Édouard Montclair
Marketing KPIs & ROI • 28/04/2026 Paris just posted its best-ever March: a clean case study in event-driven benchmarking How Paris Fashion Week illustrates event-driven hotel benchmarking: isolate event uplift from baseline demand, refine comp sets, and use STR-style data, KPIs and dashboards to turn event calendars into predictable RevPAR growth. by Felix Von Helden
Market Trends • 27/04/2026 IHIF Berlin 2026 preview: the five owner conversations that will actually matter IHIF Berlin 2026 preview for hotel marketers and executives: five owner conversations on debt, brands, extended stay, labour and sustainability that will shape 2027 plans. by Amara Deschamps
Market Trends • 23/04/2026 LA wage ordinance: the blueprint every union-exposed market should model now Analysis of the Los Angeles Hotel Worker Minimum Wage Ordinance and how rising labor costs are reshaping hotel pricing, staffing, and revenue strategy in LA and other union-heavy urban markets. by Sebastian Norrington
Marketing KPIs & ROI • 20/04/2026 Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand Weekly hotel RevPAR analysis for the week ending 11 April 2026: how a 0.4% RevPAR gain, Easter-adjusted comparisons and leisure vs. urban mix shifts should shape Q2 pricing and commercial strategy. by Clara Jeong
Go-To-Market Strategy • 22/04/2026 Summer staffing plans you should already be running, not still writing Learn how to protect your hotel’s summer P&L with early staffing decisions, cross-training matrices, realistic immigration timelines and demand forecasting aligned to operations, backed by AHLA data and practical templates. by Lucinda Ramirez
Market Trends • 11/04/2026 How to position a gay friendly hotel in Los Angeles for high value LGBTQ+ demand How to position a gay friendly hotel in Los Angeles, from West Hollywood to Santa Monica, with inclusive branding, data driven marketing, and LGBTQ+ guest trust. by Rajesh Kapoor
Market Trends • 10/04/2026 Event spaces in Hollywood that blend old Hollywood charm with contemporary amenities How hotel marketers can turn Hollywood event spaces with old Hollywood charm and contemporary amenities into powerful visibility, branding, and revenue engines. by Michael Farrow
Market Trends • 10/04/2026 How local SEO for hotels turns nearby searches into direct revenue How local SEO for hotels turns nearby searches into direct bookings. Learn how to optimize Google Business Profile, website, reviews, and mobile journeys. by Amara Deschamps
Brand Positioning • 22/03/2026 How to position 2 bedroom suites in Los Angeles for high value guests and long stay revenue How hotel marketers can position 2 bedroom suites in Los Angeles as high value residences, boost visibility, and drive long stay revenue with data driven strategies. by Zoe Van der Berg
Brand Identity • 18/03/2026 How hotels hiring in Los Angeles can elevate brand visibility and guest experience How hotels hiring in Los Angeles can turn recruitment into a powerful lever for brand visibility, guest experience, and long term performance in a competitive market. by Pierre-Édouard Montclair
Destination Marketing • 14/03/2026 How downtown Suisun City murals and historic buildings can elevate hospitality visibility How downtown Suisun City murals and historic buildings can boost hospitality visibility, guest engagement, and destination branding for hotels and tourism marketers. by Amara Deschamps
Market Trends • 09/03/2026 How 100 Crosby Street New York became a visibility blueprint for hospitality marketers How 100 Crosby Street New York became a blueprint in SoHo for hotel marketers seeking stronger visibility, segmentation, and urban brand storytelling. by Michael Farrow
PR & Media Relations • 04/03/2026 How strategic restaurant PR elevates hospitality brands and guest loyalty How strategic restaurant PR helps hotel marketers elevate brand visibility, manage reputation, and turn restaurants into powerful drivers of loyalty and revenue. by Rajesh Kapoor
Travel Marketing Agencies • 27/02/2026 How to hire hospitality-trained remote assistants to elevate hotel marketing and guest experience How hotel marketing leaders can hire hospitality-trained remote assistants to enhance guest communication, streamline reservations, and scale social media with controlled costs. by Felix Von Helden
Market Trends • 27/02/2026 Florida hospitality news shaping marketing, communication and visibility strategies How florida hospitality news is reshaping hotel marketing, communication and visibility strategies for brands, owners, and agencies across the state. by Eleanor Kensington-Rivers
Market Trends • 24/02/2026 How restaurant industry news in Europe is reshaping hospitality marketing strategies How restaurant industry news in Europe is transforming hotel and restaurant marketing, from Michelin visibility to digital journeys, solo dining and partnerships. by Zoe Van der Berg
What hotel industry news today in October means for hospitality marketing leaders Market Trends • 20/02/2026 What hotel industry news today in October means for hospitality marketing leaders How hotel industry news today in October reshapes marketing, communication and visibility strategies for hotel brands, groups, independents and tourism offices. by Amara Deschamps
