Storytelling & Campaigns • 20/02/2026 How Sofitel’s pillow menu turns sleep into a signature luxury experience
Market Trends • 24/02/2026 How hotelverse at FITUR is reshaping hotel marketing, revenue and guest experience
Direct Booking Strategy • 19/02/2026 How targeted property advertising reshapes hospitality visibility and direct demand
Market Trends • 16/07/2026 How horeca distributors’ business models reshape hospitality marketing and visibility Learn how HoReCa distributors’ definition and business model shape hotel F&B strategy, pricing, sustainability, and marketing performance across the hospitality sector. by Lucinda Ramirez
Expert Interviews • 15/07/2026 What hotel marketers can learn from vacation rentals pro Steve Milo and the VTrips playbook Discover what hotel and destination marketers can learn from vacation rentals pro Steve Milo and VTrips, from brand strategy and guest communication to advocacy, data, and leadership. by Felix Von Helden
Market Trends • 12/07/2026 How the Hunter Hotel Investment Conference reshapes hospitality marketing strategy Learn how marketing and communication leaders can turn the Hunter Hotel Investment Conference 2026 in Atlanta into a marketing intelligence engine, aligning brand storytelling with hotel investment, ownership trends, and the “Home of Hospitality” theme. by Michael Farrow
Market Trends • 11/07/2026 How top travel conferences in the United States reshape hospitality marketing strategies Discover how major U.S. travel conferences like IPW, Virtuoso Travel Week, ASTA, and Business Travel Show America shape hotel commercial strategy, luxury travel visibility, and measurable marketing performance. by Amara Deschamps
Case Studies • 08/07/2026 Active asset management at the property level: how owners enforce NOI discipline without micromanaging operations Learn how disciplined hotel asset management helps owners protect NOI, align operations with investment goals, and scale from single properties to portfolios using clear KPIs, structured reviews, and capital planning.
Travel Marketing Agencies • 02/07/2026 What a true agency for hotel brands really looks like Learn how to identify a true agency partner for hotel brands, from data-driven marketing and direct booking growth to governance, KPIs, and global hospitality expertise. by Zoe Van der Berg
Brand Identity • 03/07/2026 Conversational AI in hotel search: what shipped at Marriott and IHG, and what your independent should learn from it Learn how brand.com conversational AI, from Marriott’s Ask Bonvoy to IHG’s ChatGPT app, is reshaping hotel search, brand identity, and direct bookings—and how independent hotels can get AI-ready in 90 days.
Hotel workforce strategy 2026: stop hiring for the org chart you had in 2019 Market Trends • 29/06/2026 Hotel workforce strategy 2026: stop hiring for the org chart you had in 2019 Learn how to build a hotel workforce strategy for 2026 that redesigns roles, uses AI-driven scheduling, improves retention and protects P&L while meeting brand standards and guest expectations.
Market Trends • 24/06/2026 Sustainability beyond HVAC: where water and waste become P&L lines Learn how hotels can turn water and waste management into a measurable NOI engine, with benchmarks, practical case examples and a sequenced roadmap for sustainable profitability.
Marketing KPIs & ROI • 22/06/2026 Labour scheduling is where the next three points of margin come from Learn how hotel labour scheduling forecasting, schedule accuracy KPIs, cross training and the right tech stack can unlock margin while protecting guest experience and staff morale.
Market Trends • 12/06/2026 HITEC 2026 preview: the five vendor conversations actually worth having on the floor How to use HITEC 2026 hospitality technology in San Antonio to answer five critical vendor questions on AI, CRM, labour, energy and revenue automation.
Marketing KPIs & ROI • 05/06/2026 Setting up June and July: the demand reads commercial directors should run before peak Learn how to read hotel summer demand pacing in early June, use AI-driven forecasting, refine pricing and channel mix, and apply concrete KPI triggers to protect RevPAR and margin during peak season.
Marketing KPIs & ROI • 01/06/2026 Hotel cost control in 2026: where the structural levers are, and where they are not Hotel cost control in 2026 is about structural levers, not easy cuts. Learn how energy, labor, F&B and distribution mix reshape profit without hurting guest experience.
Marketing KPIs & ROI • 27/05/2026 Hotel workforce productivity is now a forecasting problem, not a headcount one Discover how hotel workforce productivity is now driven by forecasting accuracy, labour KPIs and cross training. Learn which weekly metrics to track, how AI-powered forecasting protects margins under wage pressure, and how to turn staffing data into a marketing and revenue advantage.
Market Trends • 22/05/2026 Conversational AI ships at scale while FIFA bookings undershoot: the Q1 read for independents How Marriott, IHG, Hilton, Wyndham and independents are turning hotel conversational AI pilots into real booking tools in 2026, and what that means for conversion, RevPAR, World Cup demand and data governance.
Travel Marketing Agencies • 18/05/2026 Amex GBT goes private at $6.3B: what hotel commercial teams need to renegotiate now The Amex GBT take-private acquisition by Long Path Partners and Jorgensen Capital will reshape hotel RFPs, AI-driven corporate travel booking, and channel mix. Here’s what hotel commercial teams should do before the deal closes.
Market Trends • 14/05/2026 Supply chain discipline: where sustainability and margin finally pull in the same direction How to turn the hotel sustainable supply chain into a profit engine by aligning F&B, packaging, data driven ordering and reporting with sustainability performance.
Reputation Management • 11/05/2026 Quality audits that change operator behavior: designing the ones worth doing How to turn hotel quality audits into a behavior driven engine for guest satisfaction, brand standards and financial performance, with risk based scoring and portfolio learning.
Market Trends • 12/05/2026 Predictive hospitality: serving a preference before a guest names it Learn how predictive hospitality turns hotel data into a new operating standard, improving guest satisfaction, demand forecasting, labour efficiency and revenue within twelve months.
Marketing KPIs & ROI • 08/05/2026 Labor strategy is now the differentiator: the three things top-quartile hotels do differently How top hotels turn hotel labor strategy into a commercial advantage by integrating workforce planning, demand forecasting and marketing to protect margins and guest experience.
