Storytelling & Campaigns • 20/02/2026 How Sofitel’s pillow menu turns sleep into a signature luxury experience
Reputation Management • 17/01/2026 Elevating guest satisfaction through hospitality communication best practices
Market Trends • 24/02/2026 How hotelverse at FITUR is reshaping hotel marketing, revenue and guest experience
Direct Booking Strategy • 19/02/2026 How targeted property advertising reshapes hospitality visibility and direct demand
Case Studies • 20/08/2026 How Aimbridge hospitality sustainability initiatives are reshaping hotel marketing performance Discover how Aimbridge hospitality sustainability initiatives turn energy, water, and waste reductions into powerful hotel marketing stories, with real KPIs, credible data, and destination-level impact for brands like Hilton, Marriott, and Holiday Inn. by Felix Von Helden
Marketing KPIs & ROI • 14/08/2026 F&B labor runs at 30-35% of food revenue: where the fix actually sits How hotel F&B teams can keep labor at 30–35% of food revenue, using menu engineering, scheduling, tech and catering margins to turn outlets into real profit centres.
Tourism Boards & DMOs • 11/08/2026 How vakantiebeurs in Utrecht powers the travel industry and tourism boards Discover what is the industry of vakantiebeurs nl and how this major travel and tourism fair in Utrecht helps hotels and tourism boards turn B2B and B2C exposure into measurable bookings. by Clara Jeong
Travel Marketing Agencies • 05/08/2026 How innspire com product features reshape travel marketing agencies for high performing hotels Discover how Innspire’s AI-powered hotel platform and product features help travel marketing agencies turn guest experience data into credible campaigns, higher conversion, and measurable ROI. by Lucinda Ramirez
Travel Marketing Agencies • 05/08/2026 How innSpire product features reshape hotel marketing, communication and visibility Discover how InnSpire’s AI concierge, guest flows, task management and in-room entertainment features turn hotel guest journeys into measurable marketing channels, with vendor-documented performance data and strategic guidance for hotel marketers and travel agencies. by Sebastian Norrington
Market Trends • 05/08/2026 How caribbean tourism digital transformation is reshaping hospitality marketing in the region Discover how Caribbean tourism digital transformation is reshaping marketing, data, and customer experience across the region, with concrete figures, case examples, and emerging regional initiatives. by Sebastian Norrington
Market Trends • 02/08/2026 How the traded co hotel loan in New York at 1170 Broadway is reshaping NoMad’s hospitality marketing playbook How the 1170 Broadway hotel refinancing in New York turned a traded loan event into a powerful NoMad marketing signal, reshaping positioning, product design, and brand strategy for hotels across Manhattan. by Amara Deschamps
Market Trends • 30/07/2026 Turning the full hotel furnishing cost into a powerful marketing asset Discover how hotel furnishing cost and FF&E investment shape brand positioning, ADR, RevPAR and marketing performance, with benchmark figures and data-backed insights for renovation and acquisition strategy. by Eleanor Kensington-Rivers
Market Trends • 30/07/2026 Post-HITEC reality check: AI crosses from vendor pitch to operating layer HITEC 2026 showed hotel AI integration moving from hype to connected operations. Explore concrete pilots, vendor examples and next steps for hotel marketers, commercial leaders and tech teams.
Case Studies • 26/07/2026 What is the industry of hvdhotels com and how its Black Sea portfolio reshapes hospitality marketing Discover what industry hvdhotels.com operates in, how HVD Hotels positions its Black Sea resorts, and what this means for hospitality marketing, pricing, and destination storytelling. by Rajesh Kapoor
Marketing KPIs & ROI • 28/07/2026 Room Attendant MPOR drops 4.3% in Q1 2026: the productivity story hotels finally earned New Q1 data from 1,120 U.S. hotels shows MPOR and HPOR productivity gains finally keeping pace with wage inflation, with select service outpacing full service and overtime emerging as the next constraint on hotel workforce performance.
Travel Marketing Agencies • 22/07/2026 How the CEO of Hospitunity DK is reshaping hospitality recruitment for hotel marketing leaders Learn how the CEO of Hospitunity DK, based in Copenhagen, shapes hospitality recruitment, employer branding, and hotel marketing strategy through data-driven job content and strategic partnerships. by Zoe Van der Berg
Expert Interviews • 18/07/2026 Who leads Thermen Resorts NL and what hotel marketers can learn from its wellness ecosystem Discover how Thermen Resorts NL’s family-led leadership, data-driven wellness strategy and integrated digital ecosystem offer practical lessons for hotel marketers and multi-property wellness brands. by Clara Jeong
Market Trends • 16/07/2026 How horeca distributors’ business models reshape hospitality marketing and visibility Learn how HoReCa distributors’ definition and business model shape hotel F&B strategy, pricing, sustainability, and marketing performance across the hospitality sector. by Lucinda Ramirez
Expert Interviews • 15/07/2026 What hotel marketers can learn from vacation rentals pro Steve Milo and the VTrips playbook Discover what hotel and destination marketers can learn from vacation rentals pro Steve Milo and VTrips, from brand strategy and guest communication to advocacy, data, and leadership. by Felix Von Helden
Market Trends • 12/07/2026 How the Hunter Hotel Investment Conference reshapes hospitality marketing strategy Learn how marketing and communication leaders can turn the Hunter Hotel Investment Conference 2026 in Atlanta into a marketing intelligence engine, aligning brand storytelling with hotel investment, ownership trends, and the “Home of Hospitality” theme. by Michael Farrow
Market Trends • 11/07/2026 How top travel conferences in the United States reshape hospitality marketing strategies Discover how major U.S. travel conferences like IPW, Virtuoso Travel Week, ASTA, and Business Travel Show America shape hotel commercial strategy, luxury travel visibility, and measurable marketing performance. by Amara Deschamps
Case Studies • 08/07/2026 Active asset management at the property level: how owners enforce NOI discipline without micromanaging operations Learn how disciplined hotel asset management helps owners protect NOI, align operations with investment goals, and scale from single properties to portfolios using clear KPIs, structured reviews, and capital planning.
Travel Marketing Agencies • 02/07/2026 What a true agency for hotel brands really looks like Learn how to identify a true agency partner for hotel brands, from data-driven marketing and direct booking growth to governance, KPIs, and global hospitality expertise. by Zoe Van der Berg
Brand Identity • 03/07/2026 Conversational AI in hotel search: what shipped at Marriott and IHG, and what your independent should learn from it Learn how brand.com conversational AI, from Marriott’s Ask Bonvoy to IHG’s ChatGPT app, is reshaping hotel search, brand identity, and direct bookings—and how independent hotels can get AI-ready in 90 days.
