Marketing KPIs & ROI • 08/05/2026 Guest satisfaction metrics: the short list that actually predicts repeat bookings
Marketing KPIs & ROI • 03/05/2026 Hotel workforce productivity: the metrics that actually predict labor efficiency
Marketing KPIs & ROI • 20/05/2026 Marriott Q1 +4.2% RevPAR: why the guidance raise matters more than the print Marriott’s Q1 2026 RevPAR beat highlights how mega brands are pulling away from system averages. Learn what the 4.2% RevPAR growth, ADR and occupancy shifts mean for your hotel benchmarks, KPI design and AI-driven commercial strategy.
Marketing KPIs & ROI • 08/05/2026 Labor strategy is now the differentiator: the three things top-quartile hotels do differently How top hotels turn hotel labor strategy into a commercial advantage by integrating workforce planning, demand forecasting and marketing to protect margins and guest experience.
Hotel benchmarking done right: beyond the comp set, into the decision Marketing KPIs & ROI • 07/05/2026 Hotel benchmarking done right: beyond the comp set, into the decision Learn why most hotel benchmarking never changes a single rate, how to build a realistic comp set, which KPIs to track weekly and quarterly, and how variance triggers, STR data and alternative signals can turn hotel performance reports into concrete revenue and profit gains. by Clara Jeong
Marketing KPIs & ROI • 04/05/2026 HVS sounds the alarm: GOP compression is structural, not cyclical HVS data shows hotel GOP margin compression is structural, driven by labor, brand and shared services. How asset managers and marketers must rebudget and reset KPIs. by Clara Jeong
Marketing KPIs & ROI • 29/04/2026 The NPS to RevPAR bridge: how a 10-point NPS lift actually shows up on the P&L Learn how to connect Net Promoter Score (NPS), guest satisfaction and hotel RevPAR to drive higher revenue per available room, stronger profit per stay and smarter capex decisions, with benchmarks, a worked 250-room example and practical measurement tips. by Felix Von Helden
Marketing KPIs & ROI • 28/04/2026 Paris just posted its best-ever March: a clean case study in event-driven benchmarking How Paris Fashion Week illustrates event-driven hotel benchmarking: isolate event uplift from baseline demand, refine comp sets, and use STR-style data, KPIs and dashboards to turn event calendars into predictable RevPAR growth. by Felix Von Helden
Multi-Property Marketing • 24/04/2026 Active asset management: the discipline owners can no longer delegate Learn how modern hotel asset management turns multi-property portfolios into performance engines, with owner–operator alignment, KPI benchmarking, and evidence-based case studies that protect NOI and long-term real estate value. by Zoe Van der Berg
Marketing KPIs & ROI • 20/04/2026 Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand Weekly hotel RevPAR analysis for the week ending 11 April 2026: how a 0.4% RevPAR gain, Easter-adjusted comparisons and leisure vs. urban mix shifts should shape Q2 pricing and commercial strategy. by Clara Jeong
Marketing KPIs & ROI • 21/04/2026 GOPPAR is the new north star: why RevPAR alone no longer tells the truth Learn why shifting from a RevPAR focus to a GOPPAR hotel mindset transforms profitability. See how to build a GOPPAR dashboard, benchmark performance, align incentives, and interpret real data on GOPPAR vs RevPAR for better asset value decisions. by Sebastian Norrington
Go-To-Market Strategy • 22/04/2026 Summer staffing plans you should already be running, not still writing Learn how to protect your hotel’s summer P&L with early staffing decisions, cross-training matrices, realistic immigration timelines and demand forecasting aligned to operations, backed by AHLA data and practical templates. by Lucinda Ramirez
Brand Positioning • 22/03/2026 How to position 2 bedroom suites in Los Angeles for high value guests and long stay revenue How hotel marketers can position 2 bedroom suites in Los Angeles as high value residences, boost visibility, and drive long stay revenue with data driven strategies. by Zoe Van der Berg
Brand Positioning • 07/03/2026 Strategic visibility for hotels in Canouan St Vincent: from ultra‑luxury positioning to performance marketing How marketing leaders can elevate visibility and performance for hotels in Canouan St Vincent, from ultra luxury positioning to SEO, reviews, and sustainable demand. by Eleanor Kensington-Rivers
Go-To-Market Strategy • 21/02/2026 What mycitizenM program changes mean for hotel marketing leaders How the mycitizenM program changes after the Marriott acquisition reshape loyalty, pricing, and communication strategies for hotel and destination marketers. by Rajesh Kapoor
Multi-Property Marketing • 16/02/2026 How hotel asset management reshapes marketing, communication and visibility strategies How hotel asset management reshapes marketing, communication and visibility strategies for hotels, aligning brand, revenue and real estate value for long term success. by Zoe Van der Berg
Brand Positioning • 04/02/2026 Elevating guest experience through custom hotel amenities: strategies for marketing and communication leaders Explore how custom hotel amenities elevate guest experience, drive loyalty, and support sustainability for hospitality marketing and communication leaders. by Eleanor Kensington-Rivers
Marketing KPIs & ROI • 03/02/2026 Maximizing outreach: strategies for building and leveraging a hotel email list Explore strategies to build, segment, and leverage a hotel email list for targeted marketing, compliance, and revenue growth in the hospitality industry. by Zoe Van der Berg
Multi-Property Marketing • 03/02/2026 Elevating guest experience through eco-conscious hotel solutions in hospitality marketing Explore how eco-conscious hotel solutions elevate guest experience, reduce environmental impact, and drive sustainable marketing in the hospitality industry. by Eleanor Kensington-Rivers
Multi-Property Marketing • 30/01/2026 Elevating hospitality marketing through b2b virtual events: strategies for engagement and visibility Explore how b2b virtual events are transforming hospitality marketing, boosting engagement, and driving measurable results for industry professionals. by Zoe Van der Berg
Brand Positioning • 28/01/2026 Mastering hotel upselling communication techniques for enhanced guest experience and revenue Explore advanced hotel upselling communication techniques to boost revenue, enhance guest experience, and optimize upsell opportunities across the guest journey. by Lucinda Ramirez
Marketing KPIs & ROI • 25/01/2026 Maximizing guest engagement with hotel marketing automation tools Explore how hotel marketing automation tools elevate guest experience, drive direct bookings, and boost revenue for hospitality professionals. by Pierre-Édouard Montclair
