Storytelling & Campaigns • 20/02/2026 How Sofitel’s pillow menu turns sleep into a signature luxury experience
Direct Booking Strategy • 19/02/2026 How targeted property advertising reshapes hospitality visibility and direct demand
Market Trends • 24/02/2026 How hotelverse at FITUR is reshaping hotel marketing, revenue and guest experience
Market Trends • 16/07/2026 How horeca distributors’ business models reshape hospitality marketing and visibility Learn how HoReCa distributors’ definition and business model shape hotel F&B strategy, pricing, sustainability, and marketing performance across the hospitality sector. by Lucinda Ramirez
Market Trends • 12/07/2026 How the Hunter Hotel Investment Conference reshapes hospitality marketing strategy Learn how marketing and communication leaders can turn the Hunter Hotel Investment Conference 2026 in Atlanta into a marketing intelligence engine, aligning brand storytelling with hotel investment, ownership trends, and the “Home of Hospitality” theme. by Michael Farrow
Market Trends • 11/07/2026 How top travel conferences in the United States reshape hospitality marketing strategies Discover how major U.S. travel conferences like IPW, Virtuoso Travel Week, ASTA, and Business Travel Show America shape hotel commercial strategy, luxury travel visibility, and measurable marketing performance. by Amara Deschamps
Hotel workforce strategy 2026: stop hiring for the org chart you had in 2019 Market Trends • 29/06/2026 Hotel workforce strategy 2026: stop hiring for the org chart you had in 2019 Learn how to build a hotel workforce strategy for 2026 that redesigns roles, uses AI-driven scheduling, improves retention and protects P&L while meeting brand standards and guest expectations.
Market Trends • 24/06/2026 Sustainability beyond HVAC: where water and waste become P&L lines Learn how hotels can turn water and waste management into a measurable NOI engine, with benchmarks, practical case examples and a sequenced roadmap for sustainable profitability.
Marketing KPIs & ROI • 22/06/2026 Labour scheduling is where the next three points of margin come from Learn how hotel labour scheduling forecasting, schedule accuracy KPIs, cross training and the right tech stack can unlock margin while protecting guest experience and staff morale.
Market Trends • 12/06/2026 HITEC 2026 preview: the five vendor conversations actually worth having on the floor How to use HITEC 2026 hospitality technology in San Antonio to answer five critical vendor questions on AI, CRM, labour, energy and revenue automation.
Marketing KPIs & ROI • 05/06/2026 Setting up June and July: the demand reads commercial directors should run before peak Learn how to read hotel summer demand pacing in early June, use AI-driven forecasting, refine pricing and channel mix, and apply concrete KPI triggers to protect RevPAR and margin during peak season.
Marketing KPIs & ROI • 01/06/2026 Hotel cost control in 2026: where the structural levers are, and where they are not Hotel cost control in 2026 is about structural levers, not easy cuts. Learn how energy, labor, F&B and distribution mix reshape profit without hurting guest experience.
Marketing KPIs & ROI • 27/05/2026 Hotel workforce productivity is now a forecasting problem, not a headcount one Discover how hotel workforce productivity is now driven by forecasting accuracy, labour KPIs and cross training. Learn which weekly metrics to track, how AI-powered forecasting protects margins under wage pressure, and how to turn staffing data into a marketing and revenue advantage.
Market Trends • 22/05/2026 Conversational AI ships at scale while FIFA bookings undershoot: the Q1 read for independents How Marriott, IHG, Hilton, Wyndham and independents are turning hotel conversational AI pilots into real booking tools in 2026, and what that means for conversion, RevPAR, World Cup demand and data governance.
Travel Marketing Agencies • 18/05/2026 Amex GBT goes private at $6.3B: what hotel commercial teams need to renegotiate now The Amex GBT take-private acquisition by Long Path Partners and Jorgensen Capital will reshape hotel RFPs, AI-driven corporate travel booking, and channel mix. Here’s what hotel commercial teams should do before the deal closes.
Market Trends • 14/05/2026 Supply chain discipline: where sustainability and margin finally pull in the same direction How to turn the hotel sustainable supply chain into a profit engine by aligning F&B, packaging, data driven ordering and reporting with sustainability performance.
Market Trends • 12/05/2026 Predictive hospitality: serving a preference before a guest names it Learn how predictive hospitality turns hotel data into a new operating standard, improving guest satisfaction, demand forecasting, labour efficiency and revenue within twelve months.
Marketing KPIs & ROI • 08/05/2026 Labor strategy is now the differentiator: the three things top-quartile hotels do differently How top hotels turn hotel labor strategy into a commercial advantage by integrating workforce planning, demand forecasting and marketing to protect margins and guest experience.
Market Trends • 07/05/2026 Energy is the profit lever hiding in plain sight: a sustainability case owners actually sign Discover how reframing hotel energy efficiency from ESG initiative to opex strategy links HVAC, BMS, lighting and smart controls directly to RevPAR, GOP and asset value, with real-world savings examples and owner-ready ROI figures. by Sebastian Norrington
Marketing KPIs & ROI • 04/05/2026 HVS sounds the alarm: GOP compression is structural, not cyclical HVS data shows hotel GOP margin compression is structural, driven by labor, brand and shared services. How asset managers and marketers must rebudget and reset KPIs. by Clara Jeong
Marketing KPIs & ROI • 03/05/2026 Hotel workforce productivity: the metrics that actually predict labor efficiency Why labor cost per occupied room misleads hotel leaders, and how to measure hotel workforce productivity with HPOR, forecast accuracy, cross flex and AI scheduling. by Pierre-Édouard Montclair
Market Trends • 27/04/2026 IHIF Berlin 2026 preview: the five owner conversations that will actually matter IHIF Berlin 2026 preview for hotel marketers and executives: five owner conversations on debt, brands, extended stay, labour and sustainability that will shape 2027 plans. by Amara Deschamps
Market Trends • 23/04/2026 LA wage ordinance: the blueprint every union-exposed market should model now Analysis of the Los Angeles Hotel Worker Minimum Wage Ordinance and how rising labor costs are reshaping hotel pricing, staffing, and revenue strategy in LA and other union-heavy urban markets. by Sebastian Norrington
