Marketing KPIs & ROI • 21/04/2026 GOPPAR is the new north star: why RevPAR alone no longer tells the truth
Marketing KPIs & ROI • 08/05/2026 Guest satisfaction metrics: the short list that actually predicts repeat bookings
Marketing KPIs & ROI • 29/04/2026 The NPS to RevPAR bridge: how a 10-point NPS lift actually shows up on the P&L
Marketing KPIs & ROI • 04/05/2026 HVS sounds the alarm: GOP compression is structural, not cyclical HVS data shows hotel GOP margin compression is structural, driven by labor, brand and shared services. How asset managers and marketers must rebudget and reset KPIs. by Clara Jeong
Marketing KPIs & ROI • 03/05/2026 Hotel workforce productivity: the metrics that actually predict labor efficiency Why labor cost per occupied room misleads hotel leaders, and how to measure hotel workforce productivity with HPOR, forecast accuracy, cross flex and AI scheduling. by Pierre-Édouard Montclair
Marketing KPIs & ROI • 28/04/2026 Paris just posted its best-ever March: a clean case study in event-driven benchmarking How Paris Fashion Week illustrates event-driven hotel benchmarking: isolate event uplift from baseline demand, refine comp sets, and use STR-style data, KPIs and dashboards to turn event calendars into predictable RevPAR growth. by Felix Von Helden
Marketing KPIs & ROI • 20/04/2026 Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand Weekly hotel RevPAR analysis for the week ending 11 April 2026: how a 0.4% RevPAR gain, Easter-adjusted comparisons and leisure vs. urban mix shifts should shape Q2 pricing and commercial strategy. by Clara Jeong
Marketing KPIs & ROI • 03/02/2026 Maximizing outreach: strategies for building and leveraging a hotel email list Explore strategies to build, segment, and leverage a hotel email list for targeted marketing, compliance, and revenue growth in the hospitality industry. by Zoe Van der Berg
Marketing KPIs & ROI • 25/01/2026 Maximizing guest engagement with hotel marketing automation tools Explore how hotel marketing automation tools elevate guest experience, drive direct bookings, and boost revenue for hospitality professionals. by Pierre-Édouard Montclair
Marketing KPIs & ROI • 23/01/2026 Maximizing guest engagement through mobile marketing strategies for hotels Explore how mobile marketing for hotels enhances guest experience, drives bookings, and leverages innovative strategies for hospitality professionals. by Clara Jeong
Brand Positioning • 22/01/2026 Elevating guest loyalty: advanced strategies for hotel loyalty program marketing Explore advanced strategies for hotel loyalty program marketing, focusing on guest experience, direct bookings, and data-driven personalization for hospitality leaders. by Eleanor Kensington-Rivers
Marketing KPIs & ROI • 17/01/2026 Elevating guest engagement: advanced hotel marketing strategies for the hospitality industry Explore advanced hotel marketing strategies to boost guest engagement, direct bookings, and brand visibility in the hospitality industry. Learn key tactics and trends. by Lucinda Ramirez
