Marketing KPIs & ROI • 21/04/2026 GOPPAR is the new north star: why RevPAR alone no longer tells the truth
Marketing KPIs & ROI • 08/05/2026 Guest satisfaction metrics: the short list that actually predicts repeat bookings
Marketing KPIs & ROI • 29/04/2026 The NPS to RevPAR bridge: how a 10-point NPS lift actually shows up on the P&L
Multi-Property Marketing • 30/01/2026 Elevating hospitality marketing through b2b virtual events: strategies for engagement and visibility
Marketing KPIs & ROI • 19/06/2026 When the top line stops protecting NOI: the active asset manager's mid-year reset Why RevPAR growth no longer protects margins and how active hotel asset management, P&L discipline and a red-amber-green framework can defend and grow NOI.
Marketing KPIs & ROI • 17/06/2026 The loyalty enrolment moment is the most under-measured revenue lever in the hotel funnel Learn how to turn the 90‑second loyalty enrolment moment at hotel check in into a hard guest satisfaction metric, connect enrolment to revenue, and build a practical dashboard and A/B tests that improve retention and profitability.
Marketing KPIs & ROI • 12/06/2026 Designing a quality audit that operators actually act on How to design hotel quality audits that drive real operational change, link guest satisfaction to RevPAR, and make GMs owners of corrective actions.
Marketing KPIs & ROI • 12/06/2026 Direct booking is a P&L question, not a marketing one Why direct booking is a P&L lever, not a marketing vanity metric. How RevPAR strategies, channel mix, and loyalty reshape NOI for hotel commercial leaders.
Marketing KPIs & ROI • 05/06/2026 Setting up June and July: the demand reads commercial directors should run before peak Learn how to read hotel summer demand pacing in early June, use AI-driven forecasting, refine pricing and channel mix, and apply concrete KPI triggers to protect RevPAR and margin during peak season.
Marketing KPIs & ROI • 03/06/2026 The loyalty programme is no longer a points scheme: what the retention OS looks like in practice Learn how to transform hotel loyalty programs into a true retention operating system that boosts repeat guest contribution margin, aligns metrics beyond points, and uses data-driven personalisation to increase customer loyalty and profitability.
Marketing KPIs & ROI • 01/06/2026 Hotel cost control in 2026: where the structural levers are, and where they are not Hotel cost control in 2026 is about structural levers, not easy cuts. Learn how energy, labor, F&B and distribution mix reshape profit without hurting guest experience.
Marketing KPIs & ROI • 29/05/2026 Energy is still the fastest-ROI line on the P&L, and most owners are still under-investing Discover why hotel energy strategy is now a core lever for NOI, valuation and sustainable hospitality, with cited data, HVAC ROI examples and practical capex guidance.
Marketing KPIs & ROI • 27/05/2026 Hotel workforce productivity is now a forecasting problem, not a headcount one Discover how hotel workforce productivity is now driven by forecasting accuracy, labour KPIs and cross training. Learn which weekly metrics to track, how AI-powered forecasting protects margins under wage pressure, and how to turn staffing data into a marketing and revenue advantage.
Marketing KPIs & ROI • 25/05/2026 Hotel benchmarking is broken when branded RevPAR outruns the system average Learn how RevPAR index bias, brand proliferation and direct booking share benchmarks distort traditional hotel comp sets, and how to build a true peer hotel benchmark that improves revenue quality and profitability.
Marketing KPIs & ROI • 20/05/2026 Marriott Q1 +4.2% RevPAR: why the guidance raise matters more than the print Marriott’s Q1 2026 RevPAR beat highlights how mega brands are pulling away from system averages. Learn what the 4.2% RevPAR growth, ADR and occupancy shifts mean for your hotel benchmarks, KPI design and AI-driven commercial strategy.
Marketing KPIs & ROI • 15/05/2026 Protecting NOI when the top line no longer protects it for you Learn how to build a hotel NOI protection playbook with clear expense levers, tech substitution strategies, and a quarterly NOI defense review template to safeguard margins beyond RevPAR growth.
Marketing KPIs & ROI • 13/05/2026 RevPAR strategies that still work when rate growth flattens Learn how hotel marketers can modernise RevPAR strategies by focusing on segment mix, channel cost adjusted revenue, length of stay, loyalty and TRevPAR, using data driven pricing and aligned marketing to protect profit in flat-demand markets.
Marketing KPIs & ROI • 08/05/2026 Labor strategy is now the differentiator: the three things top-quartile hotels do differently How top hotels turn hotel labor strategy into a commercial advantage by integrating workforce planning, demand forecasting and marketing to protect margins and guest experience.
Hotel benchmarking done right: beyond the comp set, into the decision Marketing KPIs & ROI • 07/05/2026 Hotel benchmarking done right: beyond the comp set, into the decision Learn why most hotel benchmarking never changes a single rate, how to build a realistic comp set, which KPIs to track weekly and quarterly, and how variance triggers, STR data and alternative signals can turn hotel performance reports into concrete revenue and profit gains. by Clara Jeong
Marketing KPIs & ROI • 04/05/2026 HVS sounds the alarm: GOP compression is structural, not cyclical HVS data shows hotel GOP margin compression is structural, driven by labor, brand and shared services. How asset managers and marketers must rebudget and reset KPIs. by Clara Jeong
Marketing KPIs & ROI • 03/05/2026 Hotel workforce productivity: the metrics that actually predict labor efficiency Why labor cost per occupied room misleads hotel leaders, and how to measure hotel workforce productivity with HPOR, forecast accuracy, cross flex and AI scheduling. by Pierre-Édouard Montclair
Marketing KPIs & ROI • 28/04/2026 Paris just posted its best-ever March: a clean case study in event-driven benchmarking How Paris Fashion Week illustrates event-driven hotel benchmarking: isolate event uplift from baseline demand, refine comp sets, and use STR-style data, KPIs and dashboards to turn event calendars into predictable RevPAR growth. by Felix Von Helden
Multi-Property Marketing • 24/04/2026 Active asset management: the discipline owners can no longer delegate Learn how modern hotel asset management turns multi-property portfolios into performance engines, with owner–operator alignment, KPI benchmarking, and evidence-based case studies that protect NOI and long-term real estate value. by Zoe Van der Berg
Marketing KPIs & ROI • 20/04/2026 Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand Weekly hotel RevPAR analysis for the week ending 11 April 2026: how a 0.4% RevPAR gain, Easter-adjusted comparisons and leisure vs. urban mix shifts should shape Q2 pricing and commercial strategy. by Clara Jeong
