Elevate Hospitality Impact

07/05/2026

Hotel benchmarking done right: beyond the comp set, into the decision

Learn why most hotel benchmarking never changes a single rate, how to build a realistic comp set, which KPIs to track weekly and quarterly, and how variance triggers, STR data and alternative signals can turn hotel performance reports into concrete revenue and profit gains.

How restaurant guerrilla marketing turns hotel dining into a story guests want to share

Storytelling & Campaigns

03/07/2026

How restaurant guerrilla marketing turns hotel dining into a story guests want to share

Learn how hotel restaurants can use guerrilla marketing to turn lobbies, terraces and sidewalks into high-impact media, with eco-friendly tactics, storytelling, KPIs and governance tips for scalable F&B campaigns.

Active asset management: the discipline owners can no longer delegate

Multi-Property Marketing

Travel Marketing Agencies

24/04/2026

Active asset management: the discipline owners can no longer delegate

Learn how modern hotel asset management turns multi-property portfolios into performance engines, with owner–operator alignment, KPI benchmarking, and evidence-based case studies that protect NOI and long-term real estate value.

What a true agency for hotel brands really looks like

02/07/2026

What a true agency for hotel brands really looks like

Learn how to identify a true agency partner for hotel brands, from data-driven marketing and direct booking growth to governance, KPIs, and global hospitality expertise.

Summer staffing plans you should already be running, not still writing

Go-To-Market Strategy

22/04/2026

Summer staffing plans you should already be running, not still writing

Learn how to protect your hotel’s summer P&L with early staffing decisions, cross-training matrices, realistic immigration timelines and demand forecasting aligned to operations, backed by AHLA data and practical templates.

Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand

Marketing KPIs & ROI

20/04/2026

Behind the 0.4% RevPAR blip: what the Easter week really tells us about Q2 demand

Weekly hotel RevPAR analysis for the week ending 11 April 2026: how a 0.4% RevPAR gain, Easter-adjusted comparisons and leisure vs. urban mix shifts should shape Q2 pricing and commercial strategy.

PR & Media Relations

02/07/2026

How strategic public relations turn a hotel into a media‑ready brand

Learn how strategic hotel public relations, media relations, and digital PR shape modern hotel brands, drive direct bookings, and strengthen reputation with data-backed tactics.

Hotel workforce productivity: the metrics that actually predict labor efficiency

Marketing KPIs & ROI

Holiday cottage website conversion optimization best practices for stronger direct booking strategies

03/05/2026

Hotel workforce productivity: the metrics that actually predict labor efficiency

Why labor cost per occupied room misleads hotel leaders, and how to measure hotel workforce productivity with HPOR, forecast accuracy, cross flex and AI scheduling.

Direct Booking Strategy

30/06/2026

Holiday cottage website conversion optimization best practices for stronger direct booking strategies

Learn how to turn your holiday cottage website into a high-converting direct booking engine with mobile-first UX, social proof, CRO testing, email campaigns, and data-driven optimization best practices.

How to position a gay friendly hotel in Los Angeles for high value LGBTQ+ demand

11/04/2026

How to position a gay friendly hotel in Los Angeles for high value LGBTQ+ demand

How to position a gay friendly hotel in Los Angeles, from West Hollywood to Santa Monica, with inclusive branding, data driven marketing, and LGBTQ+ guest trust.

Event spaces in Hollywood that blend old Hollywood charm with contemporary amenities

Event spaces in Hollywood that blend old Hollywood charm with contemporary amenities

How hotel marketers can turn Hollywood event spaces with old Hollywood charm and contemporary amenities into powerful visibility, branding, and revenue engines.

How dooh restaurant and bar networks are redefining hospitality media strategies

Content Strategy

How dooh restaurant and bar networks are redefining hospitality media strategies

How dooh restaurant and bar networks transform hospitality marketing, from data driven campaigns to creative strategies for bars, restaurants, and nightlife venues.

Strategic search engine optimization for hotels in Denver’s competitive market

Content Strategy

Strategic search engine optimization for hotels in Denver’s competitive market

How to turn search engine optimization for hotels in Denver into a strategic revenue lever. Structure your website, master local SEO, and boost direct bookings.

How local SEO for hotels turns nearby searches into direct revenue

How local SEO for hotels turns nearby searches into direct revenue

How local SEO for hotels turns nearby searches into direct bookings. Learn how to optimize Google Business Profile, website, reviews, and mobile journeys.

How to position 2 bedroom suites in Los Angeles for high value guests and long stay revenue

Brand Positioning

22/03/2026

How to position 2 bedroom suites in Los Angeles for high value guests and long stay revenue

How hotel marketers can position 2 bedroom suites in Los Angeles as high value residences, boost visibility, and drive long stay revenue with data driven strategies.

Brand Identity

18/03/2026

How hotels hiring in Los Angeles can elevate brand visibility and guest experience

How hotels hiring in Los Angeles can turn recruitment into a powerful lever for brand visibility, guest experience, and long term performance in a competitive market.

How “up with a twist catering” thinking can reinvent hotel F&B marketing

Content Strategy

17/03/2026

How “up with a twist catering” thinking can reinvent hotel F&B marketing

How an “up with a twist catering” mindset can reinvent hotel F&B marketing, elevate events, and boost visibility for weddings, corporate groups, and destinations.

How 100 Crosby Street New York became a visibility blueprint for hospitality marketers

09/03/2026

How 100 Crosby Street New York became a visibility blueprint for hospitality marketers

How 100 Crosby Street New York became a blueprint in SoHo for hotel marketers seeking stronger visibility, segmentation, and urban brand storytelling.

Strategic visibility for hotels in Canouan St Vincent: from ultra‑luxury positioning to performance marketing

Brand Positioning